Most individuals I meet (whether they work in the tech industry or not) know the importance of MFA.
Nevertheless, the best thing companies can do is to educate the user on safe internet practices like MFA. After all a chain is only as strong as its weakest link!
For us IT pros we need to be aware of the vulnerabilities MFA has this YouTube video is an awesome quick little view on how MFA can be vulnerable – https://www.youtube.com/watch?v=GexQHFt9fTE&t=3s
